Michelle Mae had an audience, but their emails weren't connecting. Messages were landing in inboxes without a clear voice, visuals, and little reason for customers to click or care. I stepped in to transform email from an afterthought int o a revenue-driving channel.

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RESULTS:

•  $63.5K in revenue in six months, with an order average of $271 per customer.

• Revamped brand voice, improved deliverability and transitioned platforms to create consistent, high-performing campaigns that drove 234 new orders.

This brand had a powerful mission, but her brand materials didn't fully reflect the depth or warmth of her work. I stepped in to bring her vision to life visually, creating a brand identity that felt as thoughtful and impactful as the experience she provides to her clients.

 

RESULTS:

• Elevated brand identity through a full visual refresh, including a custom trifold brochure and logo redesign.

The Chamber had strong community roots, but there was an opportunity to modernize how they connected, marketed, and grew. I stepped in to refine strategy, elevate programming, and create campaigns that didn’t just reach people, but motivated them to show up, engage, and become members.

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RESULTS:

• Increased event attendance by 20% in 16 weeks.

• Generated $17K in new membership revenue in one month.

• Boosted campaign reach by 194% in the first quarter.

• Increased event revenue by 63% YOY.

Travel Medford had incredible stories to tell, but needed a more strategic, cohesive way to share them digitally. I stepped in to lead content, web and social strategy, turning inspiration into action increasing visibility, traffic and engagement.

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RESULTS:

• Drove a ​63% increase in overall web traffic with updates and new blogs.

• Engaged viewers with new content resulting in a 45% increase in pageviews.

• Content reaching 550,000+ monthly views

• Developed scroll-stopping creative rooted in storytelling resulting in 2.9M impressions in one quarter through social content,

Doing great work in the field, but online, it was nearly invisible. Social media was inactive, and their Google presence had been reset after a frustrating experience with a big-box marketing company. I stepped in to rebuild their digital foundation from the ground up, creating content that build trust and turning their presence into something that actually generated calls.

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RESULTS:

• Increased monthly Google interactions from 2 to 75+ (3,650% growth).

• ​Generated 154 calls and 205 website clicks via organic Google changes.

• Produced 41K+ social media views in 6 months.

• Launched first-ever campaign resulting in 44 direct customer calls.

OSF is iconic (for a reason), but TikTok isn’t exactly known for Shakespeare. I saw an opportunity to change that. By blending storytelling, trend awareness, and strategic ad targeting, I helped bring theater into a space built for fast-moving content: capturing attention, driving 9.8M impressions, and turning passive viewers into actively engaged audiences.

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RESULTS:

• Reached 9.88M+ impressions in a 7-day campaign window

• Drove 67K+ clicks with a 0.68% CTR

• Generated 49K+ engaged page views

• Produced 97 direct ticket purchases, contributing over $20,600 in tracked revenue

• Achieved 3,650%+ increase in engagement

This brand needed materials that could speak to different types of clients, without losing their voice or professionalism. I stepped in to design versatile, elevated marketing packets that not only informed, but built trust and connection from the very first interaction.

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RESULTS:

• ​Designed tailored, high-converting client presentation packets for multiple market segments.

The organization was doing meaningful work, but didn’t yet have a strong digital presence to match its impact. I stepped in to build their first marketing strategy, helping them reach more people, tell their story, and grow engagement in a measurable way.

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RESULTS:

• Built and executed the organization’s first digital marketing strategy, resulting in increased engagement by 80%.